Experience that evolves. People at the center.
AI with purpose. Future we build together.

Helping organisations build practical foundations for effective AI governance and management.

Helping organisations identify, manage, and reduce AI risks while building trustworthy AI practices.

Helping organisations understand and prepare for evolving AI regulatory requirements.

Helping organisations equip their teams with practical AI skills and prepare for EU AI Act requirements.

Helping organisations equip their teams with practical AI skills and prepare for EU AI Act requirements.

Guiding people, organizations, and teams through sustainable transformation and technology adoption.
Across the Philippines, Belgium, France, UK, and the Netherlands, bringing a truly international perspective to AI, technology, and transformation.
Ma Cherie Cortez, PhD spent 27+ years leading enterprise transformation programs across 20+ markets — including engagements connected to AB InBev, Philips, DLL and Lloyds Banking Group — before turning that experience toward AI governance.
That order matters. Most people arrive at AI governance from one of two directions: deep AI/ML technical expertise, or legal and compliance. Ma Cherie arrives from a third place — enterprise transformation. She has spent her career getting large, multicultural organizations to actually change how they operate, across IT, risk, and business teams that don't naturally agree.
That's the lens she brings to AI governance: it isn't solved by writing a policy. It's solved by turning inventory, ownership, controls, evidence and monitoring into things people actually do — on Monday morning, not just in a compliance binder.
She holds ISO/IEC 42001 Lead Auditor (PECB), IAPP AI Governance Professional (AIGP), and EXIN AI Compliance Professional certifications, layered on a long-standing foundation in PMP, ITIL and Agile delivery — credentials built deliberately, not adopted because AI became fashionable.
Her view on certification is direct: ISO 42001 is evidence of a management system and governance discipline — not a guarantee that a model is accurate, unbiased, or incident-free. Governance should make safe scaling easier, not make experimentation impossible.

Career Highlights:

Career Highlights:

Career Highlights:

Career Highlights:
20+
100,000+

Founder, RaaSify.AI | AI Governance & Enterprise Transformation Strategist | Responsible AI Adoption | EU AI Act | ISO 42001 | AIGP | PMP | CAL | CCMP
From global transformation to responsible AI.
Philippines · Belgium · France · UK · Netherlands
Bringing over 27 years of experience across global technology, transformation, and business environments.
Leading complex technology and business transformation across international organisations and diverse cultural environments.
Helping people and organisations embrace new technologies, behaviours, and ways of working.
EU AI Act · ISO/IEC 42001 · NIST AI RMF
Turning AI potential into practical, responsible adoption through AI governance, responsible AI, and transformation.
Turning experience into impact.
AI governance, adoption, transformation, and career transition.
Responsible AI doesn't stop at policies and frameworks.
RaaSify.AI brings together AI governance, cultural change, adoption, and transformation to help organisations move from compliance to confident, responsible AI use.
Build responsible AI foundations.
Enable people to use AI confidently.
Turn AI into sustainable business and career opportunities.
The AI systems creating the most risk today usually weren't built in-house. They're embedded in the vendor products organizations already use — CRM, HR platforms, fraud detection, customer service tools. Ma Cherie's practice pays particular attention to this gap: governing AI you didn't build, but are still accountable for.